Case study · Emergency Preparedness & Survival
4Patriots
4Patriots is the largest brand we manage and a vital part of our acquisition portfolio. We collaborate with their acquisition team, focusing on TikTok and Meta advertising campaigns — restructuring media purchasing strategies and identifying inefficiencies to deliver returns at or above benchmark for 6 consecutive quarters.
6 Quarters
At or above benchmark
↑ LTV
Higher-intent audience focus
↓ Waste
Reduced low-intent ad spend
Challenges
- Needed a more structured media buying approach to improve efficiency and scale effectively.
- Wasted ad spend on lower-intent audiences with low LTV and weaker purchase behavior.
- Lacked a dynamic creative testing framework to identify top-performing ad formats and messaging.
Key strategies
- Optimized TikTok & Meta account structures for more efficient budget allocation.
- Shifted focus to higher purchase intent and LTV segments, reducing wasted spend.
- Built a structured creative testing framework to scale high-converting creatives.
- Adjusted bidding strategies and campaign setups to maximize returns while maintaining profitability.
Results
- Consistently exceeded performance benchmarks for 6 consecutive quarters.
- Improved ad spend efficiency by focusing on higher LTV customers.
- Restructured acquisition strategy to optimize budget and maximize returns.
Same team, same system, applied to your account.
Talk to an operator → See the work← All case studies