Case study · Celebrity / Influencer / Podcaster
Cameron Hanes
Since 2023, we have been collaborating with Cameron Hanes on an omnichannel strategy across YouTube, Meta, Google, and his "Keep Hammering" podcast to grow his personal brand into a thriving e-commerce business.
340%
YoY Revenue Growth
900%
Ad Spend Increase in 6 Months
500K+
Podcast Subscribers
Challenges
- Needed a structured content strategy to grow YouTube and podcast audiences.
- No existing monetization strategy for digital content.
- Required a scalable paid media strategy to support the Keep Hammering eCommerce store.
Key strategies
- Launched and scaled Shopify store, turning his personal brand into a thriving eCommerce business.
- Expanded revenue streams with ClickFunnels, Recharge Subscriptions, and email signups.
- Introduced truck giveaways to drive community engagement and amplify paid ad performance.
- Implemented dynamic retargeting ads via Instagram and Google for repeat purchases.
- Increased YouTube subscribers by 790% and video views by 1,114% through optimized content.
- Developed a YouTube Shorts strategy, publishing two Shorts daily to drive reach.
Results
- 340% Year-over-Year Revenue Growth.
- 900% Ad Spend Increase in under 6 months.
- 500K+ Podcast Subscribers — consistently Top 30 on Spotify in Health & Fitness.
Same team, same system, applied to your account.
Talk to an operator → See the work← All case studies