Case study · Women's Apparel

Oliver Logan

A sustainable women’s apparel brand that needed to scale aggressively while maintaining efficiency. We implemented a creative-first strategy, demand planning refinements, and performance-driven media buying — making Q4 bigger than Q1–Q3 combined.

456%

Revenue Growth Q3 2023 → Q4 2024

10x

Ad Spend Scale with Improved CAC

Record

Q4 Exceeded Q1–Q3 Combined

Challenges

Needed aggressive scale without sacrificing customer acquisition cost.
Creative volume was the binding constraint on growth.
Demand planning was not aligned with media spend pacing.

Key strategies

Implemented a creative-first strategy that made volume the growth lever.
Refined demand planning so spend and inventory moved together.
Built performance-driven media buying against contribution margin.
Concentrated budget into the highest-yield windows.

Results

456% revenue growth from Q3 2023 to Q4 2024.
10x ad spend scale with improved CAC.
Q4 revenue exceeded Q1–Q3 combined.

Same team, same system, applied to your account.

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