Case study · Consumer Goods / Experiences
The Adventure Challenge
In 2019, TAC became one of the first brands on Meta to leverage influencer-generated content (UGC) as ad creatives. A combination of viral videos and a strategic approach to paid ads on Meta and Google drove hyper-growth, scaling daily ad spend from $3K to $50K within one year.
17x
Daily ad spend scale
$3K → $50K
In under 12 months
First
UGC-as-creative on Meta
Challenges
- Needed to differentiate in a crowded gifting market through creative innovation.
- Scaling spend efficiently while maintaining strong return on ad spend.
- Building a repeatable creative system to sustain viral-level performance.
Key strategies
- Pioneered UGC-as-creative on Meta, before it became industry standard.
- Built a viral content engine combining influencer partnerships and paid amplification.
- Developed a structured creative testing process to identify and scale winning assets.
- Layered Meta and Google strategies to capture demand at every funnel stage.
Results
- Scaled daily ad spend from $3K to $50K within one year.
- Established first-mover advantage on UGC creative strategy on Meta.
- Drove hyper-growth while maintaining return on ad spend targets.
Same team, same system, applied to your account.
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