4Patriots
Category: Emergency Preparedness & Survival Products
4Patriots is the largest brand we manage and a vital part of our acquisition portfolio. We collaborate with their acquisition team, focusing on TikTok and Meta advertising campaigns. Our role includes restructuring media purchasing strategies and identifying inefficiencies in their media buying and acquisition efforts. With targets set to achieve breakeven or better on ad spend (excluding COGS), we’ve consistently delivered results exceeding benchmarks for the past six quarters.
Challenges
Needed a more structured media buying approach to improve efficiency and scale effectively.
Wasted ad spend on lower-intent audiences with low LTV and weaker purchase behavior.
Lacked a dynamic creative testing framework to identify top-performing ad formats and messaging.
Key Strategies
Optimized TikTok & Meta Account Structures – Refined campaign setups for more efficient budget allocation and acquisition efforts.
Identified High-Performing Audiences – Shifted focus to higher purchase intent and LTV segments, reducing wasted spend.
Implemented Dynamic Creative Testing – Built a structured testing framework to scale high-converting ad creatives and messaging.
Improved Media Buying Efficiency – Adjusted bidding strategies and campaign setups to maximize returns while maintaining profitability.
Client Impact
Through strategic media buying, audience refinement, and creative testing, we’ve transformed 4Patriots’ digital advertising efforts, ensuring their campaigns continue to thrive in an ultra-competitive market.
Results
Consistently exceeded performance benchmarks for 6 consecutive quarters
Improved ad spend efficiency by focusing on higher LTV customers
Restructured acquisition strategy to optimize budget & maximize returns
