Cameron Hanes
Category: Celebrity Influencer/Podcaster
Since 2023, we have been collaborating with Cameron Hanes on an omnichannel strategy across YouTube, Meta, Google, and his "Keep Hammering" podcast to grow his personal brand.
When we first launched our Youtube and Podcast strategy for Keep Hammering Collective with Cam, we worked with his team to develop a Youtube monetization strategy, content optimization, posting schedule, and creative deliverables. His podcast now consistently ranks top 30 in the Health and Fitness Categories on Spotify and has over 500K subscribers.
Mid 2023, we introduced Meta and Google Ads to expand his brand and support growth of the ecommerce store.
Challenges
Needed a structured content strategy to grow YouTube & podcast audiences.
No existing monetization strategy for digital content.
Required a scalable paid media strategy to support the Keep Hammering eCommerce store.
Key Strategies for E-commerce Growth
Launched & scaled Shopify store, turning his personal brand into a thriving eCommerce business.
Expanded revenue streams with ClickFunnels, Recharge Subscriptions, and email signups for recurring revenue.
Introduced truck giveaways to drive community engagement and amplify paid ad performance.
Implemented dynamic retargeting ads via Instagram and Google, increasing repeat purchases and customer retention.
Key Strategies for YouTube & Podcast Growth
Increased YouTube subscribers by 790% and video views by 1,114% through optimized content strategies.
Optimized all videos to enhance visibility, engagement, and monetization opportunities.
Leveraged end-screen functionality to guide viewers toward subscribing and watching additional videos.
Developed a YouTube Shorts strategy, publishing two Shorts daily to drive engagement and expand reach.
Results
340% Year-over-Year Revenue Growth
900% Ad Spend Increase in under 6 months
500K+ Podcast Subscribers & Top 30 on Spotify
