Oliver Logan

Written By Eden Kuflik

Category: Women’s Apparel

Oliver Logan, a sustainable women’s apparel brand, needed to scale aggressively while maintaining efficiency. CE Digital implemented a creative-first ad strategy, demand planning refinements, and performance-driven media buying to drive exceptional growth.

Challenges

  • Needed to scale ad spend while maintaining customer acquisition efficiency.

  • Lacked a streamlined creative process for high-frequency content output.

  • Required better demand planning to prepare for increased traffic from paid ads.

Solutions

  • Creative Strategy & Testing: Built a structured process to increase creative output, ensuring fresh, high-converting ads at scale.

  • Ad Account Overhaul: Restructured account setup with dynamic testing to identify and scale top-performing creatives.

  • Data-Driven Decision Making: Developed a robust toolset for measuring and optimizing creative performance.

  • Seasonal Growth Planning: Maximized key shopping periods with strategic campaign execution.

  • Demand Planning Optimization: Advised internal teams to align inventory and logistics with projected ad-driven traffic increases.

Results

  • 456% revenue growth from Q3 2023 to Q4 2024

  • 10x ad spend scaling while improving CAC efficiency

  • Record-breaking Q4 sales, exceeding Q1-Q3 combined

Client REview

"Our Q4 performance was massive—bigger than Q1, Q2, and Q3 combined! Thank you for pushing boundaries with me and making this happen.”

Eden Kuflik
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