Caden Lane
Category: Children’s Apparel
In 2021, the brand decided to hire CE Digital and scale its internal team to elevate marketing output. Over the course of three years, we assisted the brand in becoming Inc.’s fastest-growing privately held company in Texas for two consecutive years.
In 2023, Caden Lane became a member of the Meta Disrupter Group and has remained in this tier as a top-performing brand, consistently driving innovative strategies and achieving exceptional results within the platform.
Challenges
Strong repeat purchase rate but struggled with new customer acquisition on Meta.
Overspending on existing customers, limiting audience expansion.
Needed structured growth strategies to support new product lines and international expansion.
Solutions & Key Strategies
Acquisition-Focused Optimization: We implemented a custom conversion event optimized for their ideal customer profile, ensuring Meta’s algorithm prioritized the right buyers.
Refined Audience Targeting: Launched prospecting campaigns tailored to this new conversion event, significantly improving reach.
Retention & LTV Strategy: Introduced a new spending mechanism for retention audiences, prioritizing high-LTV customer cohorts.
Scaling Smartly: Shifted budget allocations to focus on audiences with shorter payback periods while ensuring long-term customer value.
Account Structuring for Growth: Established a dynamic creative testing strategy and account structure, optimizing for new customers.
Expansion Strategy: Worked with Caden Lane’s internal team to identify key levers for growth, including launching new product lines, expanding internationally, and improving conversion rate optimization (CRO).
Results
327% Revenue Growth over 3 years
5x Ad Spend Increase on Meta while maintaining or improving MER
Meta Disruptor Group Member – recognized as a top-performing brand
