The Adventure Challenge
Category: Unique Gifts
In 2019, TAC became one of the first brands on Meta to leverage influencer-generated content (UGC) as ad creatives. A combination of viral videos and a strategic approach to paid ads on Meta and Google drove hyper-growth, enabling us to scale daily ad spend from $3K to $50K within one year.
Our team has supported The Adventure Challenge in transforming from a niche DTC brand into company sold in stores Target, Walmart, and Kohl's, we supported this brand in reaching an entirely new level of business growth.
Challenges
Needed a scalable acquisition strategy to transition from viral success to long-term growth.
Required a full-funnel advertising approach across Meta and Google.
Sought international expansion into key global markets.
Key Strategies
Paid Advertising for Customer Acquisition – From early-stage growth, we structured paid media campaigns to maximize new customer acquisition and scale profitably.
Full-Funnel Growth Strategy – Launched Google Shopping (now Performance Max) campaigns, capturing demand generated via Facebook, Google Search, Display, and Shopping ads.
Retail Expansion Support – Helped drive demand and credibility, contributing to TAC securing shelf space in Target, Walmart, and Kohl’s.
International Market Expansion – Scaled paid media into the UK, Australia, Canada, and Europe, reaching new audiences and boosting global sales.
Results
From Kickstarter to just under 9-figures in 3 years
Scaled daily ad spend to six figures within 2 years
Retail expansion into Target, Walmart, and Kohl’s
